coffeejoe

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Peltz's Stake in Starbucks is Good News for Shareholders [view article]
It seems the norm lately to bash Starbucks brand. If one would look at the factors effecting the business you would see that it is not all operations fault. The current state of the economy has really taken a toll, but as always Starbucks will bounce back. Starbucks had this same issue in varying degrees over the past 15 years or so. Starbucks has done great work in focusing on the coffee. The launch of Pikes Place Roast, yum! The laser focus on espresso quality and blended quality. Entertainment has already been handed over to a Starbucks business partner and never had a negative effect in the stores. Music, books, and coffee go together. A coffee shop is about generating conversations and the sharing of ideas. Starbucks is not McDonalds but a community happening. I think many of the problems Starbucks got into were caused by trying to be something else other than a coffeehouse. Howard Shultz realized that over a year ago when the infamous email circled the net. The cost of business has gone up, people are not coming as frequently, and the economy is struggling. Starbucks will see this through as they always have, one cup at a time. May 18 07:48 PM

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