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The Economics of Discounting [view article]
A cup of good coffee costs $1.95. That is a far cry from your $4.00 ?

On Aug 06 11:12 AM Logikos wrote:

> In the early years, I think Starbucks appealed to a customer base
> where a "no-discount"... attitude was accepted and this attitude
> enhanced branding. However as Starbucks expanded, particularly into
> stores like Target, they encountered different customer expectations.
> When in Rome ..... or leave Rome. Discounts dilute branding but "no-discounts&...
> closes stores.
>
> To my mind, this is the yet-to-be answered question: Who is Starbucks?
> A unique experience in specialized settings commanding $4 for a cup
> of coffee? Or the global coffee shop where everyone gathers? They're
> trying to be both, and that's a tall ... er, venti ... order. Aug 12 08:34 PM
Peltz's Stake in Starbucks is Good News for Shareholders [view article]
There are many factors that contribute to the slide. Costs to do business have jumped big time. Just milk alone along with the cost for medical Ins. Get a grip. Books and music represent a small portion of gross sales and do not carry a large nut May 18 04:08 PM

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