Barnes & Noble Inc. (BKS)
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- Russell 1000 Stocks with the Highest Short Interest as Percentage of Float [view article]
- Replacement Candidates for David Merkel's Portfolio: From AA to ZZ [view article]
- Borders Conversion Rates Improve [view article]
- When To 'Believe the Hype' of a New Product [view article]
- Russell 1,000 Stocks with the Highest Short Interest as a Percentage of Float [view article]
- Did Borders.com Results Lead to Barnes & Noble Chief's Exit? [view article]
- Wall Street Breakfast: Must-Know News [view article]
- Plenty of Bidding for Borders [view article]
- Barnes & Noble's Earnings Call from a Borders Investor's Perspective [view article]
- Wall Street Breakfast: Must-Know News [view article]
- Wall Street Breakfast: Must-Know News [view article]
- Pershing Releases 13-F: Bulking Up on Sears, No Longer Short Ambac [view article]
Recent BKS Articles
- Russell 1000 Stocks with the Highest Short Interest as Percentage of Float
- When To 'Believe the Hype' of a New Product
- Why Didn't Analysts Ask Barnes & Noble About CEO's Exit?
- Did Borders.com Results Lead to Barnes & Noble Chief's Exit?
- Barnes & Noble's Interest in Borders Wanes... So What?
- Borders Conversion Rates Improve
- Russell 1,000 Stocks with the Highest Short Interest as a Percentage of Float
- Wall Street Breakfast: Must-Know News
- Replacement Candidates for David Merkel's Portfolio: From AA to ZZ
- Amazon & Borders: Bill Ackman Stokes Fire
- Full List of Articles »
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fredrickson
Russell 1000 Stocks with the Highest Short Interest as Percentage of Float [view article]
Excellent info here on this heavy short list. Seems like there are a few retail stocks seen to go lower. Could lampert be shorting his own stock, Sears, as a hedge in the ultimate hedge scenario? Is that allowable?Jay fredrickson chicagocheap.com Reply
Replacement Candidates for David Merkel's Portfolio: From AA to ZZ [view article]
Hey guy........where is WaMu ? Every portfolio needs a solidfinancial.
Mr. Nygren Reply
Jacome
Replacement Candidates for David Merkel's Portfolio: From AA to ZZ [view article]
can we dump this into a spreadsheet next time and rank them a bit. this is just another snow job: ) ReplyBorders Conversion Rates Improve [view article]
No. There are a lot of problems with BN also, just that they are the same old problems. ReplyBorders Conversion Rates Improve [view article]
does preyhar work for BN? ReplyBellehumeur
When To 'Believe the Hype' of a New Product [view article]
Hello everyone...I wanted to reinforce the fact that I am ABSOLUTELY NOT criticizing Apple. Their ability to create Buzz, Hype or excitement (however you wished to call it) is one of the incredible reasons for their success. While there may be some great technology to their products, it isn't the technology that makes people line up for hours.....
This implies whether they are actually intentionally creating the buzz/hype/excitement themselves or whether it is just the media (I found your comment on the iToaster funny, by the way). I listened to a great interview with an Analyst on Bloomberg where he referred to Apple as the "Media-Masters&qu... Creating hype for your product is not a negative thing on its own, it is only negative if you constantly develop products that do not live up to such hype. Apple is not one of those companies. The iPod is a fabulous piece of technology, as is the Mac product line (I own about 5 or 6 Apple devices in my house, thanks to my wife and child.). Haven't tried the iPhone, so I can't comment there.
The purpose of the article was to touch on the idea about how Investors can play "hype" to their advantage.
Again, many thanks for taking the time to read my article, and for your comments.
Cheers and thanks
Larry Reply
When To 'Believe the Hype' of a New Product [view article]
You call it hype... I call it a product announcement. That is what Apple has done for years before even the iPod. Frankly, I don't recall any hype with the iPod. I didn't buy my first iPod until the 3rd generation. After the success of the iPod, there was alot of anticipation for the iPhone. Simply put, Apple knocked it out of the park at the MacWorld expo in Jan 2007 with that announcement. No one expected all the features that the iPhone had. The success of the iPhone created even more anticipation for the 3G model. My point is that Apple is not creating the hype, it's Apple's success that is doing it. At this point, if Apple introduced the iToaster tomorrow, there would be a million articles written about it. ReplyBellehumeur
When To 'Believe the Hype' of a New Product [view article]
250541 -- Perhaps you are correct in your word descriptions. I guess I don't differentiate the two as much as you do. I was in Marketing at a Carrier for years, and we referred to the whole experience (what we did, and the eventual reaction) as Hype.To reiterate what I said earlier, my point wasn't to focus in on Apple, only to use them as an example. It just seems that when you use the word "Apple" in your work, people disregard everything else and get defensive.
Thanks for taking the time to read and to comment!
Larry Reply
When To 'Believe the Hype' of a New Product [view article]
Also, "making product information available" is not the same as "hype".Reply
When To 'Believe the Hype' of a New Product [view article]
Like many people out there, you mistake hype and buzz. Hype is what a person/company does, buzz is the effect.The iPhone had buzz without having to hype it up. Reply
Bellehumeur
When To 'Believe the Hype' of a New Product [view article]
Texasgolfer -- thanks for your note.I know of a stronger challenge in Canada, with Comwave's main product (like Cisco, also a VoIP product), where it dragged out for much longer and was much more of a threat to Apple's launch of the iPhone. The Cisco one seemed to be settled quickly, as I recall.
Doubt that was an intentional part of Apple's plan, but I am sure that they enjoyed the free press!
I just wanted to point out that the purpose of the article was not to slam Apple......I think they did a miraculous job, in fact, and I say so in the article. People seem to become extremely defensive about this company when they sense (incorrectly in this case, I might add) that someone may be saying something bad against it. The purpose of the article was to examine whether product (and more importantly, Sales and Earnings from the product) live up to the hype and how investors might gain for it. It wasn't meant to be a forum on Apple, but it appears that it may have become so...
I guess like Apple's legal challenges, it doesn't matter why people read, as long as they read....=)
Larry Reply
When To 'Believe the Hype' of a New Product [view article]
There was some "legal" wranglings about the name. I thought it had to be purchased from CSCO or someone. All part of the hype?Reply
Bellehumeur
When To 'Believe the Hype' of a New Product [view article]
TanToday -- Thanks for your comment. I appreciate all comments, even those with differing opinion than my own.Interesting that you say that Apple did nothing.....why is it that they pre-announced the product months in advance of launch? Why is it that they gave pictures, brochures, marketing material, FAQ answers to the carriers months before they launched (I know, as I have contacts at AT&T and Rogers who have them)? Everyone knew exactly what the iPhone was about long before it ever hit the stores.....that is EXACTLY what pre-launch hype is.
I encourage you to check out this article:
www.nielsenbuzzmetrics...
It shows:
- Apple informed the world of the iPhone in January 2007, despite the fact that it was launching in June 2007
- Quote from this web page, "“Apple’s iPhone is riding an unprecedented wave of pre-launch conversation and expectations are mounting,” said John Latona, Vice President of Client Services, Consumer Technology, at Nielsen BuzzMetrics. “Starting next week, the nature of the conversation will shift to very explicit and descriptive commentary about actual experiences with the product, and this will have a huge impact on ongoing trial, advocacy and sales.”
- Stats from the same web page: Traffic to the official corporate site, apple.com, spiked following the iPhone announcement. According to Nielsen//NetRatings, the iPhone section of the site had 1.79+ million unique visitors in January 2007 and the keyword “iPhone” was searched 870,000 times. Consumers continued to visit the site during February and March frequently, with more than 980,000 unique visitors per month, with a slight decline during April (almost 637,000 unique visitors). Web traffic to the site increased again during May with more than 701,000 unique visitors a month prior to release.
Maybe Apple didn't fully intend to have this kind of publicity, but you can't honestly tell me that this product didn't launch with perhaps the biggest hype of any new product in recent memory?
Cheers
Larry
Reply
When To 'Believe the Hype' of a New Product [view article]
Bull.Apple did NOT "hype" the original iPhone, when asked what premarketing approach Apple had for the phone, Steve Jobs answered "We had NONE."
Same with the new iPhone.
ZERO, hyping. In fact, there is hardly a company around that goes to such massive lengths to ASSURE THAT there will be NO advance information on a product prior to it's release.
So, the title is misleading, and the article is PURE SHAM where the author is either clueless, or trolling for hits. Reply
ps
Russell 1,000 Stocks with the Highest Short Interest as a Percentage of Float [view article]
...and rely soley on disposable income of its customers who in turn are leveraged to their eyeballs in credit & mortgage debt. Hit it Kenney..."You got to know when to fold em know when to hold em and know when to run.... Reply